Structure
Phrase (A) + 逆に + Phrase (B)
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Standard
About 逆に
逆に is a grammar pattern that indicates that something is 'contrary' to what has previously been said. This is a structure made up of the noun 逆 'reverse', 'opposite', or 'converse', and に. Due to the inclusion of に, this phrase behaves adverbially, and will usually appear between two phrases, to indicate that 'on the contrary to (A), (B)', or 'conversely to (A), (B)'.
In modern Japanese, 逆に is also frequently used at the beginning of a sentence, simply to indicate a rebuttal toward something that someone has just said, or as a slang version of 別に when asked questions about preferences, or similar things.
Synonyms
Examples
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あの話は事実らしいが、逆に信じにくい。
I heard that that story is true but on the contrary, it is hard to believe.
親切で声をかけたのに、逆に苦情を言われた。
Even though I called out to him in a gentle voice, on the contrary he complained.
遅刻になると思って、急いだが逆に余裕でした。
I thought that I would be late and hurried, but on the contrary, I made it with plenty of time.
クレーム対応をしっかりしたら、逆に売上げが伸びました。
I dealt with the complaint firmly (assuming there would be a negative impact), on the contrary my sales increased.
寒いと思って厚着をして行ったら、逆に暑かった。
I thought it was cold and went wearing thick clothing. On the contrary, it was hot.
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